Philips has expanded its offerings with the addition of a subscription module on their e-commerce website. Subscription forms for products are not new, we stream films and music en masse via Netflix and Spotify. However, Philips is a pioneer in offering personal care products as a subscription. For example, the subscription module offers the possibility to try a Lumea IPL hair removal device before paying the full amount. The reception of Sonicare toothbrush attachments can also be arranged via this new module.
By partnering with HVMNS Philips has developed a strategic program for D2C subscriptions focused on unlocking key archetypes for personal health business groups.
"Pricing and Packaging" are crucial to being successful in the Subscription Economy. HVMNS has guided Philips to a number of subscription archetypes to get the different brands and regions successful in the Subscription Economy, says CEO Johan Trip founder of HVMNS.